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Topic - Technology

Hotel Booking Engine
Image Credit Fuel Hotel Booking Engine

The Value of Alternative Payment Options for Hotel Booking Engines

When evaluating the payment processing capabilities of a potential booking engine partner, consider their ability to integrate with alternative payment solutions. This includes the increasingly popular 'buy now, pay later' financial technology companies. Setting up a booking engine that provides these models ensures that you are. Read on to learn more about how alternate payment options can help your hotel stand out.

Dynamic Pricing
Photo by Sebastiano Piazzi on Unsplash

What Your Hotel Booking Performance Can Tell You About Demand Patterns - By Ewa Gabara

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. And no, it's not a 'Back to the Future' movie scene. Instead of a time machine, you need data on your hotel's booking performance from your property management system. After reading this article, you will learn how an effective analysis of your property's booking performance will help you better understand your property's demand patterns and how to leverage them to maximize revenue and occupancy.

Customer Loyalty
Graphic of objects on a wood background - Unsplash

How Net Promoter Score Can Drive Growth and Loyalty for Your Hotel - By Catalina Brinza

In the last years, staying ahead of the competition while providing an exceptional guest experience has become increasingly difficult. Here’s how the Net Promoter Score (NPS) can help your hotel create a virtuous cycle of guest satisfaction, positive recommendations, and increased retention, ultimately driving growth and success in the highly competitive hospitality industry.

Group Booking Technology
Image Credit Tripleseat

Understanding the Hotel Compset: Why Your Hotel Should Develop One - By Elizabeth Smith

Consumers want to find the best value and guest experience for their money. They are already analyzing room rates, special packages, services, amenities, and more. Knowing this information can significantly impact how you position your property, attract more business, and ultimately, drive revenue. Here's a closer look at how to define your competitor set and leverage this knowledge to strategize to become the top hotel choice.

Google Hotel Ads
Google Ads graphic - Unsplash+

Google Hotel Ads: Everything You Need to Know - By Jeremy Razook

Hoteliers should be no stranger to Google Hotel Ads. But if you have yet to dip your toes into the waters of metasearch advertising, Google Hotel Ads is the place to start. In this guide, you'll learn about the whats, whys, wheres, and hows of Google Hotel Ads, plus helpful tips and specialist support if you need it. Let’s dive in.

Artificial Intelligence
Image Credit HSMAI

AI Powers Wisdom Work and Reduces Routine Tasks: Transforming the Workplace Landscape

With its ability to process vast amounts of data, AI is becoming indispensable, with the power to significantly enhance operational efficiency and transform core functions within the sector. We explore this in the excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024.