As Brazil gears up for its mid-year holidays in July, destination managers and businesses are turning to travel intelligence to gain a competitive edge by effectively forecasting demand. With domestic travel within Brazil showing increased interest during this year?s holiday season, having access to accurate and timely data is crucial for success.
The states of Minas Gerais, Rio Grande do Sul, and Santa Catarina stand out as the top regional performers, surpassing pre-pandemic levels of demand for travel in December.
São Paulo’s June GOPPAR reached US$42.78, which was 145.4% of the pre-pandemic comparable. That level was down from May, however, when the market saw GOPPAR at US$50.01, which was 160% of the comparable 2019 level.
GlobalData’s Company Filing Analytics reveals that environment, social and governance (ESG), COVID-19 and geopolitics are the top three themes mentioned by European tourism companies so far in 2022, respectively, indicating that these are the most pressing issues that the continent’s tourism industry faces.
With an average expenditure of $2,177 per outbound tourist, Brazil was the seventh highest spending outbound market globally in 2021. This is forecasted to increase to $2,325 by 2025, to become the sixth highest behind Australia, the US, Iceland, Singapore and Mauritius.
ForwardKeys’ latest analysis on Q1 inbound air travel in Brazil confirms the relevancy of casting a wider net during the pandemic – in terms of air connectivity and source market promotions. Meanwhile, the domestic travel market could be what keeps the ship afloat as new case numbers increase.
The country’s ADR reached BRL327.21 in September, which was 6.4% higher than the pre-pandemic comparable from September 2019 (BRL307.56). Brazil also beat its 2019 comparable during July with an ADR of BRL336.45.
After a difficult winter, Brazil’s hotel occupancy is once again on the rise, reaching 44% in August 2021, or about 74% of the 2019 comparable.
A joint analysis of the latest air ticketing data by data firm ForwardKeys and Emprotur, Empresa Potiguar de Promotion Turística, shine some positive light on domestic tourism in Brazil, particularly to the star of Rio Grande do Norte, Natal, as the city demonstrates resilience and demand. The overall performance of the Brazilian domestic market in June reached 108% of the 2019 demand, encouraging considering the current climate.
Since Brazil started to emerge from COVID-19 isolation, domestic leisure demand has returned at a modest level while international and group demand are unlikely to return in the short-term restrictions remain in place. As noted in our previous analysis, preference for Latin America’s regional markets continues to be higher than urban markets. Brazil is no exception. Now the question is, when will corporate demand come back?