Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.
Do accessibility widgets solve all your ADA problems and keep you safe from lawsuits? The short answer is no. And the longer answer, well, is a little more involved.
In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk.
The lodge was founded in 1950 by the von Trapp family, known for touring the United States as the Trapp Family Singers and as the subjects of The Sound of Music. The property’s unique history and setting meant that Vizergy needed to create a stunning website allowing them to tell their story.
Google is gearing up for the summer travel season.
If you haven’t already, there’s still time to position your hotel SEO efforts for success in 2023. With new technologies, changing customer behaviors, and rising trends, hotel SEO strategies should be constantly evolving. Align your SEO strategy with the following trends and SEO tips for hotels for 2023.
Since Musk took over he has set about dismantling everything that made Twitter valuable - making it his mission to drive out expertise, scare away celebrities, bully reporters and - on the flip side - reward the bad actors, spammers and sycophants who thrive in the opposite environment: An information vacuum.
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers.
For content marketers, GA4 offers more detailed data on the user's journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With a clearer map of how users got to your content and what they're likely to do next, marketers can set more specific goals for which content types to produce and how to measure their success.
Keyword research for hotels is the backbone of any hotel SEO strategy. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky. Here are some keyword research tips to help you identify the right keywords to use on your hotel website.
10 minutes on TikTok is like three years in the real world. What made this trend-bucking ad hit marketing gold?
This new entry point paves the way for higher intent users, greater selectivity among users, higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic.
Google Search now shows a carousel at the top of the search results for hotel results. Previously, Google showed a list view and only showed the carousel inside the hotel pack.
Trivago is now testing hotel direct bookings in eight markets as part of its growth strategy originally announced last year.
Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.
Will clarify the price used as a reference when discounts are advertised on the platform, as well as the fact that reviews are not verified on Google Hotels; Accept the same transparency commitments as other big accommodation platforms as regards the way it presents information to consumers, for example, on prices or availability.
STAAH unveiled the list of distribution channels that brought the highest booking revenue to hotels in 2022. Major players Booking.com, Agoda and Traveloka top the global list at positions one, two and three respectively.
Once the standard for hotel website development, the traditional content management system, or CMS, was (and is still) used to store and serve elements related to content such as text, images and more to end users. Recently, aggressive advancements in technology are moving the traditional CMS to the back-burner in favor of a headless approach. So, what is a headless CMS?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that you can implement to bolster your off-season marketing strategy.
Kimpton Hotels & Restaurants released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.
While many people would assume just looking up the most heavily searched phrases and integrating them into your website copy is how keyword research works, it’s actually one of the worst things you can do, and we’re about to tell you why.
80% of U.S. survey respondents said they began travel research online - and 37% start on Google
Business experts, as well as academics, have come to recognise a global phenomenon that has emerged from the scourge of the pandemic and its similarly odious sibling, the current economic downturn – and that is, the opportunity to collaborate and innovate.
Twitter Inc CEO Elon Musk is likely to announce a fee of $8 per month for verified users to retain their verified badge (blue tick) on their profiles soon. Following this news, influencer conversations surged dramatically, reveals the Social Media Analytics Platform of GlobalData.
There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns.