Skip to main content
Advertisement

Hotel Related Internet News Page 3

Cookies
Screenshot from Bally's Corporation website

Where Did All the Cookies Go? - By Daisy Tackett

Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan. Now, it seems as if third-party cookies will be absolutely gone from Google Chrome by the second half of 2024.

Multilingual Travel And Hotel Marketing
A graph on a large screen - Source - IPPWORLD

Translation ROI: How Do We Gauge the Value of a Good Translation?

Measuring the ROI for investing in translations might prove slightly trickier than other conventional costs, as the metrics may not be as easily available. This is all the more confounding in the hospitality and travel business. What kind of formulas are there to help gauge how much more bang you are getting for every buck you invest in getting your website translated into Korean, or your menus into Japanese?

2022 Travel Trends
A person pulling a suitcase - Source Hotelogix

Travel Trends to Adopt for Maximum Business Growth

The travel enthusiasts of today are more connected and informed than ever. Travel trends have always morphed and changed with societal trends. However, with the invention of the Internet, traveler desires now evolve much more rapidly.

Hotel Search
Graphic - Hotel Search concept - Source Hotelogix

5 Questions Travellers Must Ask Before Choosing Their Hotel

People look for comfort, convenience and a welcoming warmth in the places they choose to stay and these are often a combination of several important aspects. In this article, let’s look at some of these things which people must consider before making their hotel reservations.

Hotel Website Design Solutions

Behind the Website Build: Divi Resorts

Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.

Hotel Website Design Solutions

Vizergy Announces New Website

We love building websites for hotels, restaurants, management companies, and brands – it’s one of the things we’re experts at. However, when we looked at our own site, we realized we had spots for improvement and set out on the journey to create a fresh, updated website to properly showcase our products and services.

Hotel Digital Marketing
Graphic - digital marketing concept - Source Hotelogix

Ways to Appeal to Digital Travellers

It gets hard to keep up with the ongoing trends and altering technological developments. This is where we get to witness the basic economic process which is about increasing demand with the increasing technological developments. Especially when this demand is pent-up followed by a period of subdued spending.

Multilingual Travel And Hotel Marketing
A person covering her face with envelopes - Source - IPPWORLD

The Pitfalls of Bad Translations and How to Avoid Them

A colleague sitting across you at the office sips languidly at her coffee while staring at her computer screen. You notice the white print glaring against the black background of her mug as she chugs away absently and giggle to yourself. 'I am silently judging your grammar', it says. You chuckle because you can relate. As a branding executive, you know that when it comes to reaching out to your audience, even the tiny details count.

Hotel Web Sites
Screenshot from Bally's Corporation website

Behind the Build: Bally's Corporation - By Daisy Tackett

Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.

Google Business Profile
Google app icon - Unsplash

Google Adds Hotel Rates on Google Business Profile

Google Marketing Live showcased new products to capture new travel demand, including hotel rates on Google Business Profile, feedless onboarding for Hotel Ads, and Performance Max for travel goals.

Digital Marketing Strategy
A woman in beach chair - Source Vizergy

Is AirBnB on the Decline? - By Daisy Tackett

Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!

Metasearch Advertising
A Microsoft Surface tablet - Unsplash

Remember Bing? A Different Option for Hotels to Google - PhocusWire

Few would argue that metasearch engines are not an essential showcase for your direct sales channel. According to our figures, they help to generate 5-20% of total web sales. The latest to catch this wave is Bing (owned by Microsoft) with the launch of Bing Hotel Price Ads