While some travel industry players have found Google's tweaks to be inconsequential, others said they have seen a traffic dip that could hurt business.
Google seems to be testing new filter options for hotel listings within Google Business Profiles. When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel.
Google is testing adding the hotel and restaurant website link directly to the Google Search hotel and restaurant listings on the main search results screen. This is instead of making you go through the Google hotel or restaurant results interface to learn more.
Google has published a fresh installment of its educational video series 'How Search Works,' explaining how its search engine discovers and accesses web pages through crawling.
Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites.
Ready to stop being a hidden gem and become a sought-after destination? This article dives into the hotel SEO trends and actionable tips that will help boost your organic rankings in 2024.
But Almost Half of Its Revenue Now Comes From 1 of the Hottest Growth Platforms in the Entire Travel Industry
A survey conducted by WYSE Travel Confederation among 57,000 travelers under the age of 30, revealed that 47% of this demographic book their accommodation on OTAs! It's a figure that's prompting more and more hoteliers to take an interest in the matter and promote their hotel websites.
TravelBoom has successfully developed and launched four captivatingwebsites for Firefall Ranch, TPC Myrtle Beach, The Rusk House, and Innisfree Hotels.
If you want to boost your hotel SEO, you'll want to incorporate these link strategies for hotels into your digital marketing repertoire. If you're a hotelier looking to take the next step with their hotel marketing skills, link building can be a rewarding opportunity. This article is meant to show you strategies that could lead to link building opportunities.
Walmart is the latest company to suspend advertising on X (formerly Twitter). The US-based retail giant joins several prominent brands, including Apple, Sony, IBM and Disney, to withdraw advertising on the social media platform, in response to Elon Musk's endorsement of an antisemitic conspiracy theory in November.
The website is sending out warnings to cancel cards after noticing suspicious activity
There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns.
As major online travel agency Booking.com faces reports of payment failures in Europe and Asia, some Japanese hoteliers are planning to file a class-action lawsuit against the company.
According to Phocuswright's research report U.S. Online Travel Agency Market Report 2022-2026, online and offline travel both showed robust growth, but the channel share shifts seen during the pandemic are slowly changing course.
Travel websites are among the worst offenders when it comes to accessibility, a new report finds.
On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick - and inexpensive - splash.
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
Travel brands have benefited from investment in technological infrastructure and online booking products during the past few years, resulting in a 48% jump in online direct sales to $171.9 billion in 2022, according to Phocuswright's travel research report U.S. Travel Market Report 2022-2026.
The comprehensive redesign touches Ritzcarlton.com, more than 110 each individual hotel websites, RitzCarltonReserve.com, and the six Reserve property websites
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But one thing remains the same. People use search engines. A lot.
Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.
When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares.
Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results. But will this be the doom of Google search and SEO for hotels as we know it?