Is hotel cleanliness still a primary concern for travelers after three pandemic years? Here are a few strategies to help hoteliers keep cleanliness standards high.
Your complete guide on how to respond to positive, neutral, and negative guest reviews with examples, a template response structure, and lots of data.
Your complete guide to online reputation management for hotels. Tips to improve the guest experience from pre-stay to post-stay.
The School of Business Management of NYP will utilize TrustYou to educate learners in the Hospitality and Tourism Management Programmes
After a 5-year partnership with Recruit Group, TrustYou seizes the opportunity to buy back full ownership of company shares with a renewed vision and an opportunity to expand and grow in the hospitality space.
Taking command of your reputation requires managing the whole picture. Use this guide of sample responses and tips to pilot positive guest interactions and improve your hotel’s digital footprint
More and more people are booking hotels online. We’re all becoming internet-savvy and using digital technologies to our advantage. In fact, 93% of people looking to book hotels check the reviews online, regardless of how they book their stay.
In our last post, we ended with the question about how cleanliness impacts overall hotel performance. To answer that question, we can take a look at the CompIndex KPI. The CompIndex shows you how your hotel’s scores compare to the average scores of your competitors. It is basically a ratio, which if being over 1.0, means you are outperforming your competitors. We decided to look into the CompIndex for the Performance score to understand if there is a positive or negative trend in the last couple of years for hotels using TrustYou, in comparison to their competition, meaning the hotels that have been selected as competitors in the platform. The results were quite positive.
In my last post, we shared data from TrustYou’s database that indicated 1 in 4 guest reviews over the past 18 months mention “cleanliness” - a huge lift compared to other keywords related to public healthy & safety! Where we left off, we wanted to understand if the underlying guest sentiments were positive or negative. The spoiler alert is already in the title of the blog, so let’s go ahead and jump right into how we made these discoveries.
There is little doubt that topics like safety, public health, hygiene, and cleanliness have been on everyone’s minds since the beginning of the pandemic. The hospitality industry is no exception to this trend, as we recently discussed in our latest webinar, The Power of TrustYou.