The largest in Choice Hotels' history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content.
Are you looking for some great hospitality industry marketing ideas as we enter the new year, 2024? Tripleseat is here to help you ease into Q1, the first three months of the year, with some important dates to put on your radar and marketing campaign ideas to get you started.
Group business comes in many forms - corporate, sports, entertainment, government, religious, etc. - and it is an essential piece of hotel sales. With the dreaded pandemic in the rearview mirror, the Rising Sales Leader Council discussed group travel's current state, how it has shifted, and where it is headed.
Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into future booking levels in the marketplace.
You can find a Best Western location near almost all national parks in the US. This led me to spark the conversation with the Rising Marketing Leaders on how we are utilizing strategic hotel placement. Here are our top tips.
How do you ensure your influencer marketing campaign is a success? Today, we'll review exactly how to find the right influencer for your hotel, best practices for building your campaign, and how to measure your success.
TravelBoom hosted a fun and insightful webinar on December 7, 2023. Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024.
Is this shift a temporary reaction or a long-term trend? How will it shape the future of travel and tourism? I brought these questions to the HSMAI Global Distribution Advisory Board to discuss with the experts in the room. Read on for the takeaways from our discussion.
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it's the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.
Read on as we explore four innovative promotional strategies that can help hotels increase bookings and appeal to a wide range of travelers, especially during this holiday season.
Online travel agencies Airbnb and Expedia have suspended their advertising on X [formerly Twitter] with immediate effect.
The average consumer seeks out the best deal possible. The premium consumer is willing to pay a little bit more for extra value ? but there is a limit where higher prices result in diminishing returns. Luxury is about a personalised one-of-a-kind experience where monetary value is priceless.
The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That\'s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel.
As events return and travel volumes normalize post-pandemic, now is the time for hoteliers to make the most of planning their sales strategies to capture as much business as possible. Here are 3 key steps to take today that will set you up for success in the year ahead.
As the year winds down, it is crucial to assess the current state of a revenue strategy mindset within your hotel organization. Revenue leaders are tasked with the mission of getting buy-in from all stakeholders and departments within the hotel by breaking down the data and explaining the why behind the strategy.
HSMAI staff recently had the opportunity to interview Kimberly Furlong, Chief Commercial Officer, Atrium Hospitality. Kimberly received the Career Achievement in Sales Award during HSMAI Sales Leader Forum, November 8th in Long Beach.
The latest Business Barometer from Sapio reveals a resilience in marketing
Now that the hotel industry has moved away from siloed departments, you expect your commercial teams to work together. But that's impossible when each department is still operating independently.
With the recent surge in remote work and the evolving travel landscape, shoulder seasons no longer signify a drop in ticket sales for attractions. In fact, data from Tripit predicts that international flights will double in volume in the fall of 2023, indicating a strong opportunity for sales growth throughout the year.
Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries. Discover the essence of luxury!
Feeling the holiday rush? We've got your back with some dazzling last-minute ideas to sprinkle joy and boost your brand using STAAH vouchers.
As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. Hoteliers understand the importance of budget season, but often dread dealing with the details. Some may not even know where to begin. Fear not – TravelBoom is here to help. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
Matt Webb and James Barton lift the lid on the challenges of revenue transformation to re-envision a new sales ethos and methodology for today’s modern buyers