Social media is no longer just a platform to connect with friends and share personal moments, but it has become a potent marketing tool to showcase your hotel brand, market your offerings, and engage with a wider audience. If you are a hotelier, you should utilize social media to market and sell your event space.
We face a transformative period as we enter budget planning for 2024. While the process remains, the focus and strategies are evolving. The HSMAI Sales Advisory Board recently met to dig into the best practices.
All sales of the exclusive art series will go directly to Sutton Trust through The Ritz-Carlton Community Footprints Fund
Commercial excellence has become an increasingly important priority at many hotel organizations this year. The concept is about alignment across all drivers of top line sales generation. While Europe has been in the forefront of commercial strategy development, 34% of North American HSMAI Organization Members report they are either leading commercial effectiveness or well on their way, while 39% report some progress.
This trend follows the trend of commercial strategy accelerating, because it is the internal and external collaboration that must evolve. HSMAI Revenue Optimization Conference was co-located with the Marketing Conference, showcasing the convergence happening within the industry as companies work to optimize revenues. There is a need for a shared vision and the issues, players, responsibilities, and resources must be defined.
Bringing decades of experience and a unique perspective, Gissell Moronta, Senior Vice President, Sales & Marketing, Atrium Hospitality is set to share invaluable insights at the upcoming HSMAI Sales Leader Forum during the SLF Lightning Round. HSMAI staff sat down with Gissell to find out more.
HSMAI staff recently had the chance to interview Bart Berkey, Founder and CEO at Most People Don’t, a speaker at the upcoming Sales Leader Forum. We learned more about his experience and what attendees can expect from his session, Unleashing Potential: Nurturing Top Contributors for Impactful Growth.
Hotel group Accor has been rapped by the Advertising Standards Authority (ASA) after the watchdog banned an influencer’s TikTok post about her stay at the famous Savoy hotel in London for not being identifiable as an ad.
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With growing operational costs hotels need to get creative about ways to drive more Revenue. Ancillary and other revenue streams are becoming more and more important as the days go on and are moving to be included, if not already, under the revenue optimization umbrella.
Nathan Copan directed the latest Based on a True Stay campaign, building on his past work with a collection of leading luxury and consumer brands including David Yurman, La Mer and Polo Ralph Lauren.
FOMO is not just a trendy acronym; it’s a powerful psychological phenomenon. Fear of Missing Out (FOMO), is a universal sentiment that has carved a niche in the world of ecommerce marketing. Why do marketers love to use FOMO? The emotional impact of FOMO marketing is so compelling that 60% of millennials admit to making impulse purchases driven by their fear of missing out.
There is no definitive guide to social media marketing because social media is constantly evolving. But the tips in this article can help you always stay ahead of the curve.
The brand's newest international marketing campaign, The World's Neighborhood Hotel, is rooted in the brand's long-held belief that when you see the world through the neighborhood, the neighborhood changes your world.
Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand’s hotels and resorts can become a catalyst for personal evolution.
Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.
Just like marketing specialists, industry leaders and executives must understand data-driven marketing in order to reap its benefits. Here’s a breakdown of the trends that are shaping this practice and some tools and tips for getting the most out of the current data tsumani that the digital world is experiencing.
We already understand the the importance of social media marketing for hotels – but figuring out the most impactful way to use each platform can be intimidating. To our surprise, TravelBoom’s most recent Leisure Travel Trends Study found that nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels be using social media in 2023?
While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most recent Leisure Travel Trends Study found one key to attracting younger hotel guests is managing guest reviews.
As LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum effect.
The new campaign features Travelodge’s next generation room
In the fast-evolving landscape of the hospitality industry, cloud-based software solutions have become indispensable for staying competitive.
TravelBoom COO, Pete DiMaio, will share leisure travel learnings, insights for 2024 on Oct. 19.
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Spending and staffing on hotel sales and marketing have reached pre-pandemic levels, but the quality of salespeople has dropped, executives said.