Between managing growth challenges, rapid industry changes, and keeping up with evolving consumer behaviors - there is no shortage of issues vying for a CMO's attention. Last month in New York City, HSMAI brought Chief Marketing Officers together for an Executive Roundtable. Here are five of the top issues that CMOs are focusing on.
In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms. My review illuminates the industry's current landscape, characterized by both optimism and challenges as it emerges from the post- COVID-19 era.
Loyalty is hard to gain, but easy to lose - Consumers are buying experiences, not products - Speed, convenience, and relevancy are now more important than cost savings.
Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
The hospitality industry is continually reshaped by transformative trends and innovations. The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, , offers a roadmap for navigating these changes. This year's report is more than findings and forecasts. It offers best practices, case studies, and suggested actions to improve talent outcomes across the commercial functions.
Creating visual representations, including ones for traveling, is no longer proper for artists or advertisement experts but is within the reach of anyone with a social media account and smartphone. Thus, we have witnessed in the past years a democratization of visual representation creators in travel, a trend that will keep unfolding in the coming years.
Singapore Sports Hub names Hilton as Official Hotel Partner, giving Hilton Honors members access to exclusive marquee entertainment and events
Marriott Bonvoy will make it possible for fans to witness Taylor Swift | The Eras Tour in select cities through a member sweepstakes and Marriott Bonvoy Moments.
Hilton Partners with AutoCamp - AutoCamp stays will be bookable on Hilton's direct channels in the coming months
The Hospitality Sales & Marketing Association International (HSMAI) Foundation released its third Annual State of Talent report which reveals this year's trends in the hospitality industry that are impacting the talent within the sales, marketing, and revenue optimization disciplines.
Hilton will offer football enthusiasts unmatched hospitality and best-in-class benefits designed to elevate the viewing experience. Fans can forge new connections at Hilton-sponsored watch parties, immerse themselves in the game's excitement in the Hilton Fan Zone at Concacaf matches and indulge in exclusive Hilton Honors Experience.
McLaren Racing today announced an extension to its partnership with Hilton, with the company continuing as Global Hotel Partner of the McLaren Formula 1 Team.
The PGA TOUR and Omni Hotels & Resorts yesterday announced a multi-year extension of their Official Marketing Partnership, which designates Omni as the Official Hotel and Resort of the PGA TOUR and PGA TOUR Champions through 2028.
Download our guide for actionable steps to identify, reach and tailor your marketing to attract these eco-conscious travelers.
Hilton (NYSE: HLT) announced today a global ambassador partnership with Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone.
Personalization is a buzzword in nearly every industry - retail, healthcare, food, hospitality, and more. Consumers want prompt and customized attention to all of their needs, which has created a shift in the industry to smaller meetings and events. While many venues weren’t marketing directly to smaller groups or never tried to sell small meeting space, this market segment is becoming big business.
'The Marriott Media Network has been in high demand from advertisers,' said Nicolette Harper, global vice president of Media.
Are you ready to dazzle your Taylor Swift fans with a fantastic experience at your hotel? As we approach her much-expected concerts in Australia and Singapore, hotels must prepare for the surge in demand, deliver exceptional customer service, and prioritize guest satisfaction.
![Pictured is [L-R]: Kenneth Macpherson (IHG Hotels & Resorts), Heather Balsley (IHG Hotels & Resorts), Kazunori Takeda (Rakuten Group), Yoshiyuki Takano (IHG Hotels & Resorts).](https://www.nevistas.com/ul/4/2024/02/07/325_17073226384002.webp)
IHG Hotels & Resorts (IHG) yesterday announced that they have signed a memorandum of understanding (MoU) with Rakuten Group Inc.'s travel reservation service Rakuten Travel, a leading online travel agency in Japan, to collaborate on a seamless travel booking experience linking the two companies' loyalty programs
Doug Kennedy’s Next Training Webcast; Complimentary Registration Now Open - Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
Measuring the return on investment from influencer marketing is challenging, and PhocusWright research shows 55% of travelers favor recommendations from loved ones when seeking inspiration on social media about where to go.
If you had the opportunity to peruse our latest article on The Value of a Contact Center, you might now be wondering how you go about fostering a mutually beneficial relationship with your contact center - lets dive in!
The brand platform launch coincides with new World of Hyatt loyalty program updates enabling members to earn more, have more choice in rewards, and even gift rewards to those they love.
Hilton today debuted Hilton for Business, a new, digital-forward travel program that empowers professionals running small- and medium-sized businesses to simplify travel management while enhancing rewards and discounts for their loyalty.
Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software