Global Hotel Industry Outlook
CBRE Releases 2024 Global Hotels Outlook
Sector-Specific Tailwinds Should Offset Broader Economic Challenges
Sector-Specific Tailwinds Should Offset Broader Economic Challenges
Among all countries with room supply of more than 50,000 rooms, Israel, Switzerland, Singapore, France and the United Arab Emirates led in revenue per available room (RevPAR) on an actual basis. If you recall, Israel, Switzerland and Singapore were among the top five in RevPAR during 2022 and that strength has continued early 2023.
Among the global regions, Asia saw the only decline in revenue per available room (RevPAR) from 2019, according to 2022 data from STR.
Via STRs Market Recovery Monitory through 12 November 2022, a pandemic-era high 52% of global hotel markets achieved real (inflation-adjusted) revenue per available room (RevPAR) above 2019 levels on a 28-day moving basis. In the U.S., 62% of markets exceeded their pre-pandemic comparable during the period.
In a year full of abnormality, 2021 ended on a more settled note. The global hotel industrys climb back to profitability has not been easy, but it trudged back and, despite a dearth lack of corporate and group travel, ended 2021 almost back to 2019 levels - the recognized baseline of recovery.
Omicronthe newest variant that has already spooked markets and caused travel bans from some southern Africa countries. Though nascent, there is the reality and worry that the new strain could derail the hotel industrys fledgling recovery, in particular if plans move forward to tighten testing policies, like in the U.S. Indications are that future hotel bookings, meetings and other hotel-related activity will be impacted by the presumed expectation of future travel impediments, whether self-imposed, company-imposed or government-mandated.
The cold hard truth is arriving with the chillier weather: global hotel performance has a ways to go before it's back to its former self.
The collective hotel industry is facing a cold, hard truth: attaining the same level of pre-pandemic operational performance will not be measured in days, but months, even years. That's what August data from HotStats portends and at a crossroads, as summer gives way to fall and a host of new variables come into play that could derail the modest success the past several months have demonstrated.
Global hotel performance is improving month by month. Thats the good news. The more pressing concern is if it will remain that way. The hotel industry remains fragile, dodging each and every new impediment thrown its way. Still, the hotel industry presses forward.
Gauging the global hotel industrys recovery is a lot like poker: you play the hand youre dealt as best you can and you never know what the next one will bring. Just when we thought we might be out of the woods, an uptick in new cases, the Delta variant and fervent discussion over the vaccinated and unvaccinated have conspired, resulting in the return of masks in some jurisdictions and worry around the globe that this pandemic has still a ways to go.