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Hotel Profit Climbs Higher, But Could Delta Derail It?
Global hotel performance is improving month by month. That’s the good news. The more pressing concern is if it will remain that way. The hotel industry remains fragile, dodging each and every new impediment thrown its way.
The newest snag has been the Delta variant, which has caused COVID cases to spike in many areas and thrown a wrench into the gradual rebound. Just this week, the European Union recommended that Americans be banned from nonessential travel to its member states after a rise in case counts in the U.S. This as the U.S. remains off limits to most European travelers.
Still, the hotel industry presses forward.
U.S. Moves
Though all regions have some time before they level out with pre-pandemic 2019 numbers, month-to-month improvement is encouraging. The U.S. continues to see its revenue climb: RevPAR in July 2021 was more than $20 higher than the previous month and is now more than 1,000% higher than where it was in April 2020, the nadir of hotel performance.
Occupancy escalated to 60% in the month, helping fuel gains in total hotel revenue. Meanwhile, labor continues to trail, but as hotels, especially in resort markets, ramp back up, payroll is creeping up in step. Consider Miami Beach: Total payroll hit $92 per available room in July 2021, only $18 off its July 2019 level and 143% higher than at the same time last year.
Higher revenue is helping fuel better gross operating profit, with the U.S. hitting $67 in the month, 18% off at the same time in 2019.
EU Vax Rate Climbs
In Europe, where in the EU the vaccination rate is higher than the U.S., hotel performance continues to scrape the bottom. That could, however, change due to the successful rollout of vaccines, which has boosted sentiment throughout the continent from travelers and investors, alike.
Middle East Inconsistant
After profit dips in February 2021 and June 2021, GOPPAR trended up in July, hitting $29, only 11% off its July 2019 level and more than 1,900% higher than in July 2020, when GOPPAR turned negative.
Revenue trends have closely mirrored profit trends, a product of controlled expense management, which has seen payroll numbers moderate after a spike in February that helped fuel the profit slowdown.
China Leads
In Asia, China’s performance has been consistent. GOPPAR shot upward after its darkest depth in February. Now, as of July 2021, GOPPAR is $2 higher than it was in July 2021, an astonishing feat and one likely fueled by the apparent fact that COVID cases in the country have dropped to near zero after a COVID spike.
HotStats provides a unique profit - and - loss benchmarking service to hoteliers from across the globe that enables monthly comparison of hotels’ performance against competitors. It is distinguished by the fact that it maintains in excess of 500 key performance metrics covering 70 areas of hotel revenue, cost, profit and statistics, providing far deeper insight into the hotel operation than any other tool. The HotStats database totals millions of hotel rooms worldwide. For more information, visit www.hotstats.com.