Tickets for the 33rd Olympic Games went on sale on 30 November 2023, and travel demand to France has already increased substantially. For the period of the Olympic Games in 2024, flight bookings, not just searches, to Paris are up 125% compared to the same travel period last year.
The report found that economic uncertainty, inflation, and the cost of living are all having a significant impact on strategies, with more than 50% of respondents considering these to be areas that require careful planning.
Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than 10,000 travel marketers annually. Customers include hotels and resorts of all sizes, destinations, attractions and airlines.
Latest Sojern Data Sees Middle East Sustaining World Cup Travel Intent
As first-party data becomes critical to the hotelier’s toolkit, Sojern and Benchmark Research Partners surveyed hotel marketers around the world to discover how they are prioritizing first-party data strategies.
International flight searches are up 164% compared to the start of 2022
Sojern's Global Travel Insights Report Shows Travelers Across The Globe Planning 12+ Day Local Holiday Trips
Report of 2018 Finds that Desktop Usage for Travel Search Remains Resilient Despite the Popularity of Mobile
Facebook Dynamic Ads for Travel (DAT) is a specialized advertising format that enables marketers to personalize ads to people who are in process of planning a trip, across Facebook, Instagram, and the Facebook Audience Network.
By 2020, an estimated $60B of travel bookings will be completed on a mobile device. And, since smartphones are always in consumers hands, your marketing can’t survive on desktop alone.