Sojern News Page 2

Facebook Advertising

How Hotels Can Use Facebook Throughout the Purchase Funnel - By Ashley Proceviat

Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. And this is where many hoteliers are falling down. Because it’s not just about the number of travelers on Facebook - rather, it’s how you use Facebook to influence the traveler’s path to purchase. Here’s how you can achieve your marketing goals at all stages of the funnel.

2018-04-19

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Australia And New Zealand Travel Trends

Sojern & Google’s Latest Collaboration Offers Insights into Inbound Australia and New Zealand Travel Trends - By LLuvia Rodriguez

Sojern teamed up with Google to look at inbound travel trends to Australia and New Zealand. Our latest report showcases mobile and cross-device trends, last-minute planning patterns, and market growth trends as well as takeaways so you can plan more strategic marketing campaigns.

2018-04-16

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A Boutique Hotel Shoppers Path To Purchase

How to Advertise to a Boutique Hotel Shopper - By Dani Moragne

Direct hotel bookings are highly valuable to boutique hoteliers, but getting them can be a real challenge. Our Path to Purchase report offers insights into how a boutique hotel guest searches and books their room and how you can intercept that journey.

2018-04-09

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Conversion Tracking

Conversion Tracking - Selecting an Attribution Model That Works for You - By Hannah Fuller

Gone are the days of simple conversion tracking when it comes to your marketing mix. Now there are multiple, and often complex, ways to track leads and attribute conversions. But how do you decide which attribution model will work best for you?

2018-04-03

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Travelers' Path To Purchase

How Videos Are Effective for Each Part of Travel’s Path to Purchase - By Hannah Fuller

Although video is often thought of as a branding tool, we explore ways it can be an influential tactic throughout a traveler’s entire path to purchase

2018-03-27

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Google AdWords

Digital Hotel Marketing - Everything You Need to Know About Changes to AdWords - By Hannah Fuller

In the world of advertising, components of campaign management are always changing, evolving, and improving. With the recent change to AdWords conversion tracking, and a new user interface on the horizon, we want to keep you in the know on what to expect.

2018-03-20

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Digital Marketing

Marketing Attribution Models Explained - By Hannah Fuller

Deciding which attribution model is best for your marketing efforts is a difficult, often intimidating, piece to evaluating a campaign’s success. In Sojern’s attribution guide, we break down each model to make it a little easier to digest.

2018-03-07

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Facebook Advertising

Why Facebook is a Direct Demand Solution for Hotels - By Ashley Proceviat

By now, you probably know that Facebook’s reach is off the charts. With over 2.07B monthly active users on Facebook itself, and 800M on Instagram, hotels can definitely benefit from the sheer number of people they can reach through this social media giant.

2018-02-26

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Facebook Advertising

3 Benefits of Advertising Your Hotel on Facebook - By Ashley Proceviat

Did you know that half of travel companies on Facebook see an increase in bookings due to their presence on the social media giant?

2018-02-19

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Bleisure Travel - Combining Business And Leisure

A Bleisure Path to Purchase and How to Market to It - By Ashley Proceviat

'Bleisure' travelers, those who sneak in some leisure while travelling primarily for business, are probably not a new phenomenon. But, that doesn’t mean they aren’t increasingly attractive to travel marketers.

2018-02-12

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