Helped by Carnival, Rio de Janeiro's hotel industry recorded its highest average daily rate (ADR) and revenue per available room (RevPAR) since 2016, according to February preliminary data from CoStar.
February 2024 (year-over-year % change):
- Occupancy: 69.6% (-4.7%)
- Average daily rate (ADR): BRL996.92 (+9.1%)
- Revenue per available room (RevPAR): BRL694.02 (+4.0%)
Carnival took place 9-17 February, and the market’s room rates peaked on the third and fourth night of the festival – Sunday, 11 February (BRL2,020.40) and Monday, 12 February (BRL1,978.38).
Rio de Janeiro saw its highest daily occupancy levels on Wednesday, 21 February (83%), closely followed by Sunday, 11 February (82.6%) – the third day of Carnival.
Overall, the market’s daily occupancy levels remained above the 60% mark apart from Wednesday, 14 February (59.2%).
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