The goal of Performance Max for Travel Goals campaigns is to help you increase your visibility across all Google advertising channels and inventory.
Hot on the heels of the WIHP acquisition, Cendyn leads the way in leveraging AI technology within its Digital Marketing offering
Download our ultimate guide to conquering the 2023 hotel budgeting season to help meet the challenges facing hoteliers today.
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy.
It gets hard to keep up with the ongoing trends and altering technological developments. This is where we get to witness the basic economic process which is about increasing demand with the increasing technological developments. Especially when this demand is pent-up followed by a period of subdued spending.
As wedding travel regains momentum, hoteliers need to find new ways to tweak their marketing strategies to recapture the groups they lost in 2020. One of the best places to start is making sure your group information is easily accessible and up to date on your website.
Like in any other industry, there is no dearth of significant technology innovations in the hospitality enterprise. Many globally leading hotel chains have leveraged them in the recent past and have witnessed immense business benefits. You need to know what you want out of your technology investment.
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute or posting just for the sake of it. In doing so, you’re sure to raise brand awareness and ultimately increase conversions.
Before you analyze your data and see the outcomes for yourself, there is no right or wrong idea for sales. Of course, it is important to do your research, but don’t be afraid to explore and experiment. Trying out new ideas that you have never tried before can sometimes lead to unbelievable results. To get you inspired, here are 7 room sales strategies to increase your hotel’s room occupancy and revenue.
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open your new property and just hope people show up. Rather, you will want to have a marketing plan in place to effectively promote your property in advance to generate interest and demand.