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Topic - Hotel Digital Marketing Page 2

Hotel Digital Marketing
A woman using a mobile phone - Unsplash

Fast & Easy Mobile PPC Tips For Hotels - By Jeremy Razook

Mobile pay-per-click (Mobile PPC) ads are a great tool to help hoteliers, or advertisers in any industry, reach their customers on the go. We are well past the mobile tipping point and having a focused mobile strategy is now an essential piece to the overall marketing puzzle. Search engines are constantly evolving with user behavior to provide a better overall user experience. From a natural search perspective, several mobile-friendly updates have rolled out that place more emphasis on a user-friendly mobile experience.

Hotel Digital Marketing
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Fuel Hotel Marketing Podcast: Episode 188 - 12 Things You Shouldn't Let Google Automate

Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learning to apply changes that would improve your campaigns. In reality, many of the automatic optimizations could actually hurt your campaigns. We’ll take a look at some of the items Google wants to Auto-Apply for you and explain why you should maintain control.

Hotel Digital Marketing
Magnifying glass and financial statements - Source STAAH

Why Hotels Need to Incorporate Automation into the Revenue Management Discipline

As hotels come out of what has to have been the most tumultuous year our beloved industry has ever faced, it is important now more than ever to have the right technology in place to attract and retain online business while offline channels continue to struggle. Let’s look at the reasons shared by STAAH pricing intelligence partner Rateping on why hotels need automation for their revenue management?

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 189 - Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid

Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting well, there is always room for improvement. Today we’re going to review three email tests you can run right now as well as look at real world improvements.

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 187 - Are You Missing The Boat With These 7 Data Points?

Critical Analytics From Your Hotel’s Booking Engine Custom Data: You should be tracking some critical data that comes from what website visitors are searching AND what they are booking. If your booking engine doesn’t make this possible, it’s time for a new booking engine. We’ll talk more about best practices for data capture of these items in a bit.

Hotel Digital Marketing
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Fuel Hotel Marketing Podcast: Episode 186 - Six Strategies To Finding Staff For Your Hotel

First and foremost, you must look at your employment strategy the same as you would look at your marketing strategy. You’re selling the opportunity to work for your property by highlighting the benefits, overcoming the objections, creating affinity for your brand, and building a system that makes it easy to do business (or get employed).

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 185 - How To Differentiate Your Hotel & Get A Leg Up On The Competition

It’s not easy for a hotel to stand out against their competition. At the end of the day, you are providing a place to stay just like your competitor. While we know price is very important to guests, sometimes the perceived value (or actual added value) of the experience can be a deciding factor. This is why you need to offer something a little extra that will make a potential guest pick your hotel over the hotel next door. While many of these options will have some upfront cost associated with them, the additional stays you will get as a result of these offerings will almost always outweigh the cost.

Hotel Digital Marketing
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Fuel Hotel Marketing Podcast: Episode 184 - Get Ready For A Booming Spring & Summer

The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when customers are going to be ready to travel, what it will take for hotels to win over guests, and how vaccines will impact travel. In today’s episode we’re going to hit the highlights and most surprising findings. Spoiler alert: Get ready for a booming spring and summer.

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 183 - Three Easy Steps To Build Your Disaster Communications Plan

Thankfully we are seeing travel coming back in an incredible way. In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers. This is great news for everyone who has struggled up to this point. However, now is not the time to sit back and relax. Now is the time to look back on COVID and understand what worked and what didn’t work in your communications strategies.