Tickets for the 33rd Olympic Games went on sale on 30 November 2023, and travel demand to France has already increased substantially. For the period of the Olympic Games in 2024, flight bookings, not just searches, to Paris are up 125% compared to the same travel period last year.
The report found that economic uncertainty, inflation, and the cost of living are all having a significant impact on strategies, with more than 50% of respondents considering these to be areas that require careful planning.
Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than 10,000 travel marketers annually. Customers include hotels and resorts of all sizes, destinations, attractions and airlines.
Latest Sojern Data Sees Middle East Sustaining World Cup Travel Intent
As first-party data becomes critical to the hotelier’s toolkit, Sojern and Benchmark Research Partners surveyed hotel marketers around the world to discover how they are prioritizing first-party data strategies.
International flight searches are up 164% compared to the start of 2022
Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. And this is where many hoteliers are falling down. Because it’s not just about the number of travelers on Facebook - rather, it’s how you use Facebook to influence the traveler’s path to purchase. Here’s how you can achieve your marketing goals at all stages of the funnel.
Sojern teamed up with Google to look at inbound travel trends to Australia and New Zealand. Our latest report showcases mobile and cross-device trends, last-minute planning patterns, and market growth trends as well as takeaways so you can plan more strategic marketing campaigns.
Direct hotel bookings are highly valuable to boutique hoteliers, but getting them can be a real challenge. Our Path to Purchase report offers insights into how a boutique hotel guest searches and books their room and how you can intercept that journey.
Gone are the days of simple conversion tracking when it comes to your marketing mix. Now there are multiple, and often complex, ways to track leads and attribute conversions. But how do you decide which attribution model will work best for you?