Although video is often thought of as a branding tool, we explore ways it can be an influential tactic throughout a traveler’s entire path to purchase
In the world of advertising, components of campaign management are always changing, evolving, and improving. With the recent change to AdWords conversion tracking, and a new user interface on the horizon, we want to keep you in the know on what to expect.
Deciding which attribution model is best for your marketing efforts is a difficult, often intimidating, piece to evaluating a campaign’s success. In Sojern’s attribution guide, we break down each model to make it a little easier to digest.
By now, you probably know that Facebook’s reach is off the charts. With over 2.07B monthly active users on Facebook itself, and 800M on Instagram, hotels can definitely benefit from the sheer number of people they can reach through this social media giant.
Did you know that half of travel companies on Facebook see an increase in bookings due to their presence on the social media giant?
'Bleisure' travelers, those who sneak in some leisure while travelling primarily for business, are probably not a new phenomenon. But, that doesn’t mean they aren’t increasingly attractive to travel marketers.
Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s of lookback windows.
Over the course of a year, trends come and go, especially within the digital travel advertising landscape. Nevertheless, here we highlight 5 key trends that will lead to a successful marketing strategy for hoteliers in the new year.
Are you in the hotel industry and want to implement a Search Engine Marketing (SEM) strategy, but are struggling to learn the ropes of campaign management? Let’s say you have a hotel, equipped with great rooms and a restaurant and bar. How do you support them both? In this post, we go over the SEM need-to-knows for hoteliers—everything from campaign structure to bid and budgeting to help you launch your SEM program and keep it sailing smoothly.
Set yourself up for success this year with Sojern’s new report.