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Topic - Hotel Marketing Strategies

Hotel Marketing Strategies
An old rusty gauge - Unsplash+

Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.

Hotel Marketing Strategies
Person in front of a computer - Source STAAH

Essentials of Hotel Marketing | Content, SEO and SEM

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.

Hotel Marketing Strategies
Warehouse with storage boxes - Unsplash

Data-Driven Marketing Strategy for Hospitality: Best Practices & Tools

Just like marketing specialists, industry leaders and executives must understand data-driven marketing in order to reap its benefits. Here’s a breakdown of the trends that are shaping this practice and some tools and tips for getting the most out of the current data tsumani that the digital world is experiencing.

Hotel Marketing Strategies
Graphic - strategy concept - Source Hotelogix

Build Effective Marketing Strategies for Your Hotel and Increase Revenue

Continuously developing marketing tactics should be an ongoing task in the hospitality industry. Normally, your marketing strategy creates opportunities to connect with your audience by creating content that resonates with your target market. Additionally, using the right combination of inbound and outbound marketing allows you to engage with wider audiences.

Hotel Marketing Strategies
A hotel advertisement at an airport - Source - Hotelogix

Traditional Marketing Strategies for Hotel Chains

Having the right marketing strategy is crucial for today's highly competitive hotel business. It helps attract guests in different ways, sell more rooms, increase occupancy, and drive profitability. Marketing conveys your hotel brand's USPs and lets your target audience know why you are better than others, and it also gives them compelling reasons to book with you. This copy will help you find some of the traditional marketing strategies for your hotel chain to consolidate your effort in gaining a competitive edge.

Hotel Marketing Strategies
Graphic - social media icons floating above a phone - Source - STAAH

An Accommodation Provider's Digital Marketing Ecosystem

The digital world is extremely dynamic and to be successful all hoteliers and accommodation providers need to keep up with the changes. Becoming conversant with the basics of digital marketing is essential.

Hotel Marketing Strategies
A group of people at a table - Source - STAAH

How to Market Big with Your Small Team?

Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs.