Excerpt from PhocusWire
The pandemic brought the travel industry to a standstill and businesses scrambled to devise ideas to bring some revenue in while the doors were closed.
Step forward Hotel Treats, a company enabling consumers to purchase spa days and other hotel experiences as well well as vouchers.
Throughout the pandemic, the company helped hotel brands such as Hard Rock Hotels sell vouchers resulting in much needed revenue for properties.
How did you help Hard Rock (and others) in the pandemic
At the onset of the pandemic, Hard Rock Hotels, Fairmont and Kimpton realized they needed a completely new approach to save the year.
They used three different strategies to achieve this using the full power of ecommerce.
Hard Rock Hotels in the Caribbean quickly understood that though tourists were too anxious to travel, they were not too anxious to prepay for stays. The marketing team approached Hotel Treats to have a branded ecommerce platform and online shop created for four of their properties.
The purpose was to sell open-dated accommodation packages with an extended 12 month validity. This reassured buyers and generated cash flow for the hotel when it was needed the most.
Fairmont decided to shift attention from international tourists to local residents. Using an online shop created by Hotel Treats years ago, it started selling pool day passes, inviting locals to enjoy the grounds for a day. They turned out in force: over 2000 people paid to access the pool in the first 10 weeks of the summer.
Kimpton decided to capitalize on co-working spaces. It turned some of its rooms and shared spaces into quiet workspaces local residents were able to use, when struggling to focus while working from home. Again, access to those was sold via a branded online shop created by Hotel Treats.
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