Overall, the report trended toward cautious optimism, especially for the recovery of corporate travel and lender activity.
In today's very brief episode, we're going to talk about the biggest update in analytics since GA4. Every hotelier MUST listen to this episode
Lindsay Milne, Vice President of Marketing, Meet Boston, applies her experience in professional sports to marketing one of the US's primary urban destinations: the city of Boston!
In the last years, staying ahead of the competition while providing an exceptional guest experience has become increasingly difficult. Here’s how the Net Promoter Score (NPS) can help your hotel create a virtuous cycle of guest satisfaction, positive recommendations, and increased retention, ultimately driving growth and success in the highly competitive hospitality industry.
Consumers want to find the best value and guest experience for their money. They are already analyzing room rates, special packages, services, amenities, and more. Knowing this information can significantly impact how you position your property, attract more business, and ultimately, drive revenue. Here's a closer look at how to define your competitor set and leverage this knowledge to strategize to become the top hotel choice.
Hoteliers should be no stranger to Google Hotel Ads. But if you have yet to dip your toes into the waters of metasearch advertising, Google Hotel Ads is the place to start. In this guide, you'll learn about the whats, whys, wheres, and hows of Google Hotel Ads, plus helpful tips and specialist support if you need it. Let’s dive in.
In the age of social media dominance, providing an experience that’s not only memorable but also shareable is crucial for attracting and retaining guests. You may have a highly engaged online audience along with numerous loyal in-person hotel patrons. But is that audience one-in-the same?
Ocean City, Maryland, known for its expansive beaches and boardwalk, welcomes millions of visitors annually. This robust tourism industry fuels a thriving hospitality market, and recent strategic investments underscore Ocean City's focus on providing exceptional experiences for all visitors.
'IFYKYK' is the unspoken acronym for quiet luxury. It has sprawled beyond HBO's 'Succession' fashion and is now very much the center of travel. Where can one go to stay and experience the ultimate hospitality and great R&R without being looked up and down by others prying to see if their Louis Vuitton is this season?
In less than two decades, short-term rentals have thoroughly transformed the hospitality industry, wresting 15% market share from hotels. From a feel-good pioneer of the sharing economy to a $100bn behemoth, Airbed and Breakfast, better known as Airbnb, has revolutionized hospitality from its beginnings in 2007 - creating a whole new market in the process. But what happens to a community when Airbnb comes to town? In this article we take a deep dive into the impact of STRs, in particular Airbnb, and how communities are reacting.