Recent studies highlight a significant trend: Gen Z (aged 18 - 24) is turning to social media for their travel searches. This age group bypasses Google in favor of visually-driven platforms like Instagram (67%) and TikTok (62%) to find places to stay.
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search.
A lot of social media changes have happened in the past two weeks, giving us features ranging from Instagram Ad updates to new ways to connect with guests on Yelp. This edition of our biweekly newsletter takes an in-depth look at all of them and how they will affect your hotels and resorts moving forward. Let’s get started.
GDPR has everyone scrambling to make big changes, and in the midst of all of it, there’s a handful of big social media changes that have slipped through unnoticed, coming from both Facebook and Instagram. In this latest edition of our biweekly newsletter, we’ll take a close look at the ones that will directly impact hotels and resorts.
Lodging Interactive today announced its next generation, ADA conforming websites for hotels. Lodging Interactive’s 'next-gen' websites include a unique mix of technology and management services designed to drive maximum direct bookings for hotels while staying in compliance with ADA guidelines as they continue to evolve.
What just happened in social media and what it means for hospitality.
Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online static e-brochures to becoming more experiential. Online hotel website experiences sell rooms and create loyal guests. Yet, for the majority of hotel websites, the experience remains mediocre and 'ok' at best.
What just happened in social media and what it means for hospitality.
CoMMingle LiveSM provides the highest level of reputation management by writing and posting guest review responses on all major OTA’s, social media platforms and for major hotel brands. The service also ensures franchised properties remain in compliance with brand guidelines while maximizing brand quality scores.
What just happened in social media and what it means for hospitality.