Hospitality Social Media News
Hospitality Social Media Marketing News - April 4, 2018 Issue
What just happened in social media and what it means for hospitality.
What just happened in social media and what it means for hospitality.
What just happened in social media and what it means for hospitality.
Lodging Interactive today announced the inaugural issue of Hospitality Social Media News a bi-weekly publication reporting the latest social media news and recommendations for hotels and resorts.
At any given moment, theres a half dozen marketing buzzwords floating around in the advertising industry. We hear about growth hacking and gamification and wearables, all of which are (or have been) popular strategies designed to help businesses build their brand and market themselves. Thats all well and great, but sometimes the most effective forms of marketing are also the most straightforward. This is true when you embrace customer service as an essential component of your hotels marketing strategy.
Most people can experience the world through the internet. Travel information and choices to make those travel arrangements are at our fingertips. Now imagine a world where you could not easily access the internet to search for hotels and airlines that provide accommodations and accessibility for your specific needs? For most of us, this is not something we need to consider but, for the disabled, its a daily challenge.
If you were to call a hotel, which would you rather get: an automated system that spent fifteen minutes and eight side menus to get through without resolving your problem, or an actual person who can help you immediately? Youd choose the person, every time. Everyone would.
Lodging Interactive today announced the promotion of Rosella Virdo as its Chief Operating Officer. Ms. Virdo joined Lodging Interactive in 2009 and most recently served as Managing Director of CoMMingle, the companys Social Media and Reputation Management Division.
A hospitality industry first, CoMMingle AI leverages the power of IBMs Watson Supercomputer, enabling Lodging Interactive to analyze big data sets across Facebook, Instagram and Twitter through the use of Artificial Intelligence technologies.
Lodging Interactive today offered some insightful looks into the return on investment of live chat for hotels.
Through the program Lodging Interactive will credit full service customers for the cost of developing their new website, essentially providing customers with a free website.