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Topic - Luxury Market

Luxury Market
A woman sitting in a bathtub holding a tray - Unsplash+

The Future of Luxury Experiences: Where Luxury Meets Hospitality - By Dr Matthias Fuchs

The luxury industry is undergoing a change. As a result, its products are reaching more and more people. In order to avoid losing exclusivity and uniqueness, many brands are now relying on 'experiences'. These are enabling them to strengthen their relationships with their customers, offering them a unique experience without sacrificing status or reputation.

Luxury Market
Guest at the Anantara Dhigu Maldives Resort, South Male Atoll, Maldives - Unsplash

Leveraging the Essence of Luxury for Effective Marketing Strategies - By Veronika Mercier

Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries. Discover the essence of luxury!

Luxury Market

Slaying Oxymoronos Maximus, the Great Dragon of Cheap Imitation in the Luxury Market - By Steven Ferry

When it comes to luxury, nobody is under the misapprehension that a Ford, as good as it is in its context, can be passed off as a car that would cost $100,000 because it is built of the finest materials and is designed with a host of features that would warrant such a price tag. The same goes for a hotel: as good as Hiltons are, for instance, few if any of them are rated as five stars/diamonds for the simple reason that their furnishings and appointments are not so designed: Their 5-star offerings are the Waldorf Astorias and Conrads.