Regional survey by Marriott Bonvoy uncovers key traits of travel-oriented, value-driven Gen-Zs and Millennials
![Pictured is [L-R]: Kenneth Macpherson (IHG Hotels & Resorts), Heather Balsley (IHG Hotels & Resorts), Kazunori Takeda (Rakuten Group), Yoshiyuki Takano (IHG Hotels & Resorts).](https://www.nevistas.com/ul/4/2024/02/07/325_17073226384002.webp)
IHG Hotels & Resorts (IHG) yesterday announced that they have signed a memorandum of understanding (MoU) with Rakuten Group Inc.'s travel reservation service Rakuten Travel, a leading online travel agency in Japan, to collaborate on a seamless travel booking experience linking the two companies' loyalty programs
Members of travel brands' loyalty programs have become increasingly disloyal. What will bring these straying customers back?
U.S. diners can redeem their points to save anywhere from $20 to $200 at over 400,000 participating hotels available on KAYAK.
But travel trails several other verticals in the popularity of such plans
The last twelve months have been full of change for all sectors of the hotel industry. Acquisitions and mergers are a growing topic of conversation in the industry as many expect them to pave the way for hotel marketing in the coming years. One major impact being considered is the changes to be made in regards to customer loyalty programs. With a new direction and promise for personalization, independent hotels and small brands must customize their rewards programs to compete with the big players.
Hyatt Hotels Corporation (NYSE: H) and MGM Resorts International (NYSE: MGM) announce an unprecedented relationship between their affiliates that will offer substantial benefits to members of their loyalty programs, Hyatt Gold Passport and MGM Resorts’ M life.
As lodging industry leaders continue to reevaluate their guest loyalty programs, an analysis published by the Cornell Center for Hospitality Research (CHR) demonstrates the value of marketing research to make loyalty programs more effective.
New Research from Hotel Industry's First Loyalty Program Tracks Global Travel Loyalty Marketplace; Identifies Top Trends, Launches New Look
iPerceptions Releases Hospitality and Tourism Industry Report Q4 2010