Ready to stop being a hidden gem and become a sought-after destination? This article dives into the hotel SEO trends and actionable tips that will help boost your organic rankings in 2024.
If you want to boost your hotel SEO, you'll want to incorporate these link strategies for hotels into your digital marketing repertoire. If you're a hotelier looking to take the next step with their hotel marketing skills, link building can be a rewarding opportunity. This article is meant to show you strategies that could lead to link building opportunities.
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But one thing remains the same. People use search engines. A lot.
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results. But will this be the doom of Google search and SEO for hotels as we know it?
If you haven’t already, there’s still time to position your hotel SEO efforts for success in 2023. With new technologies, changing customer behaviors, and rising trends, hotel SEO strategies should be constantly evolving. Align your SEO strategy with the following trends and SEO tips for hotels for 2023.
Keyword research for hotels is the backbone of any hotel SEO strategy. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky. Here are some keyword research tips to help you identify the right keywords to use on your hotel website.
While many people would assume just looking up the most heavily searched phrases and integrating them into your website copy is how keyword research works, it’s actually one of the worst things you can do, and we’re about to tell you why.
Drive direct bookings by optimizing your organic search results
New SEO product expands hotels’ online footprint, targets strategic audiences and increases direct bookings with 1 proven SEO package
If you want to improve your visibility on Google to reach a geo-targeted audience, local SEO is your best friend.