For SEO professionals, 2021 can be summed up in two words: algorithm updates. This year saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years.
For SEO professionals, 2021 can be summed up in two words: algorithm updates. This year saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they were focusing on so we could anticipate the effects, but many were smaller tweaks that you would only notice if you were paying close attention (and luckily, we do).
Keyword research for hotels is the backbone of any hotel SEO strategy. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky. Here are some keyword research tips to help you identify the right keywords to use on your hotel website.
Whether you do it yourself or decide to hire an agency to drive your SEO efforts, an audit is a good place to start. Where is your hotel website at in comparison to your business goals?
Guest writer Cooper Jitts from TALK Agency shares the importance of Evergreen content in today’s time and why its important for a hotel website to increase conversions.
There are tons of methods out there for identifying link building opportunities, but I wanted to highlight some for those who are new to link building. Most old school SEOs will know about these methods or use similar tactics to find the same info, but this list may be useful to businesspeople and hoteliers looking to try their hand at hotel marketing and who want to take the next step with their skills. Below you’ll find a variety of tools and tactics that will help you find out where your brand or niche is being mentioned.
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with. Quality vs. Quantity of Backlinks:
Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located. There are several things you can do to ensure your property’s location is known and that the information provided about it is reliable.
Why It's One of the Most Important Online Revenue Drivers