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HSMAI News Page 2

HSMAI Rising Leader Council

HSMAI Americas Announces 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils

Each council, with a tenure of 2-years, is comprised of emerging professionals from various roles within the hospitality industry. Participants benefit from a structured mentorship program with Advisory Board members, collaborative small-group projects, annual in-person meetings, exclusive networking opportunities, and access to leadership development resources.

Personalization Strategies
Modern luxury hotel reception counter desk with bell

Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality - By Jessie Radcliff

Hotels are now leveraging first-party data, advanced technologies, and automation paired with a balance of human touch and cross-team collaboration to tailor email marketing, loyalty programs, and on-property communications to achieve hyper-personalization. This data-driven approach is reshaping the future of the hospitality industry and may be a key to sustaining customer loyalty. I discussed this with my peers in the HSMAI Rising Marketing Leaders Council meeting recently. Here are our 5 takeaways.

Employee Engagement
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Rethinking Employee Engagement in 2024

The HSMAI Contact Center SIG recently gathered and discussed best practices, challenges, and ideas for measuring and improving staff engagement. We all agreed that employee engagement is crucial for the success of our business and our colleagues' well-being. Our conversation emphasized the importance of listening to staff, creating a culture of trust and collaboration, providing feedback and growth opportunities, and having fun. Please read on for our top six takeaways.

Customer Experience
HSMAI Commercial Strategy Conference banner

Customer Experience in the Age of AI

HSMAI Staff recently had the opportunity to chat with David C. Edelman, a speaker at the HSMAI Commercial Strategy Conference, June 25-26 in Charlotte. David is author of the upcoming book, Personalized: Customer Strategy in the Age of AI, and is a sought-after advisor on digital transformation and marketing.

State Of Talent Report
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Leadership Defines Culture and Organizational Purpose

Throughout numerous HSMAI meetings, including board meetings, commercial week, and leadership conferences, a consistent and powerful theme has emerged regarding the role of leadership in the post-pandemic era. It has become evident that effective leadership is paramount in defining an organization's culture, fostering a sense of community, and serving as a shining example of collaborative teamwork. The insights presented in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024 are attributed to HSMAI board members and leaders from these meetings.

AI For Enhanced Guest Experience
Graphic AI concept - Unsplash+

Enhancing Customer Experience with AI - By Isaac Gerstenzang

AI is ubiquitous these days, but a lot of the attention has been focused on content. I am interested in how different companies are using AI to enhance customer experience and use AI to boost their performance and quality. For example, Amazon is constantly improving their delivery routes by utilizing AI based traffic pattern analysis. How can we use AI to build an intelligent experience engine and ultimately enhance the guest experience? I brought these questions to the Marketing Advisory Board for discussion.

Hotel Marketing Advice
Illustration of an envelope - Unsplash+

Rising Sales Leaders Discuss Mastering Efficiency: Optimizing Calendars and Emails for Productivity - By Jake Moreland

Many of us grapple with the constant influx of emails and the pressure to stay organized and responsive, which can lead to the overwhelming feeling of email anxiety or stress. In our fast-paced industry and constant connectivity, managing email and calendar schedules effectively has become a crucial aspect of maintaining productivity and well-being.

HSMAI Conference
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HSMAI Announces New Commercial Strategy Conference

The two-day HSMAI Commercial Strategy Conference will have a combined focus on all commercial disciplines, enhancing the experience and content for commercial leaders, including those with distribution and sales responsibilities along with marketers and revenue managers.

Recruitment
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Transforming Talent Sourcing in the Hotel Industry: The Rise of the Gig Economy and Fractional Staffing Models

In the recently released HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, the second trend investigates how the gig economy and fractional staffing models are changing talent sourcing. Employers in the hospitality industry must adopt a marketing mindset to effectively attract and source the best talent.