We know that reputation management is important, but how involved should revenue managers be in that process? I brought this topic to the leaders of the HSMAI Revenue Optimization Advisory Board to discuss our role in reputation management. Here are our top five takeaways.
Between managing growth challenges, rapid industry changes, and keeping up with evolving consumer behaviors - there is no shortage of issues vying for a CMO's attention. Last month in New York City, HSMAI brought Chief Marketing Officers together for an Executive Roundtable. Here are five of the top issues that CMOs are focusing on.
In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms. My review illuminates the industry's current landscape, characterized by both optimism and challenges as it emerges from the post- COVID-19 era.
Loyalty is hard to gain, but easy to lose - Consumers are buying experiences, not products - Speed, convenience, and relevancy are now more important than cost savings.
The hospitality industry is continually reshaped by transformative trends and innovations. The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, , offers a roadmap for navigating these changes. This year's report is more than findings and forecasts. It offers best practices, case studies, and suggested actions to improve talent outcomes across the commercial functions.
The Hospitality Sales & Marketing Association International (HSMAI) Foundation released its third Annual State of Talent report which reveals this year's trends in the hospitality industry that are impacting the talent within the sales, marketing, and revenue optimization disciplines.
Energized by recent awards for its educational and partnership programs, the Washington, D.C., chapter of the Hospitality Sales and Marketing Association International has rolled out a full-year schedule of events for 2024.
The Hospitality Sales and Marketing Association International (HSMAI) honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 industry and agency executives in attendance.
In the fall of 2023 the HSMAI Foundation engaged faculty from colleges and universities in the Americas, Europe, and the Asia-Pacific region to address how the industry could better support faculty efforts to educate and motivate students to pursue careers in commercial fields. Faculty expressed the need for ongoing information about current industry knowledge and practice, including case studies, digital assets, and access to industry professionals as guest speakers.
The Hospitality Sales and Marketing Association International (HSMAI) announced the members of its 2024 Americas Board of Directors and Executive Committee, led by new chair, Andrew Rubinacci, who begins a two-year term.