This year’s Rock in Rio festival is seeing extremely strong demand signals, helping to set record prices in the city.
With Asia all wrapped up, Taylor touches down in Europe soon and, if anything, the Swift effect is even bigger for many European cities than any of her previous legs.
Taylor Swift kicked off the second international leg of her wildly successful Eras Tour in early February, and Asia Pacific hoteliers were, in fact, 'ready for it'. The seventeen-night leg gave a much-needed performance boost to Tokyo, Sydney, Melbourne, and Singapore hotels.
Are you ready to dazzle your Taylor Swift fans with a fantastic experience at your hotel? As we approach her much-expected concerts in Australia and Singapore, hotels must prepare for the surge in demand, deliver exceptional customer service, and prioritize guest satisfaction.
German music fans most willing to travel internationally to see a concert or festival - Travelers from Spain are most keen to explore the destination when taking a trip to a live music event
Beyoncé’s Renaissance World Tour generated a projected U.S. economic impact of $4.5 billion, according to the New York Times. For context, that value was roughly the same as the amount generated by the 2008 Olympics in Beijing. The Times also noted that Beyoncé set a record for highest grossing solo female artist.
Amadeus data researchers noted statistically significant upticks in Travel Search to the cities in which the concerts are taking place, including Melbourne, Sydney, Tokyo, and Singapore
Why do some stadiums attract more tourists and economic impact than others? It does not have to do with the quality of a city’s music scene or attractiveness, but the availability and cost of tickets. Tickets to venues in densely populated areas with higher incomes are harder to get, so instead people travel to venues with tickets that are available, and cheaper.
The first 28 shows of the tour added $98.2 million in added room revenue on top of normal seasonal levels. The overall $208 million estimated impact now three months later is conservative, accounting only for the 53 concert nights.
Taylor Swift’s Eras Tour has had an estimated $4.6 billion impact on the US economy. This seems absurd at first, but HVS analysis reveals that Swift’s tour is an immense outlier from other concert tours in attracting attendees from out of town. More than 3.7 million people travelled more than 100 miles from home to see Swift perform.