Concert Tourism
OTA Insight Unveils the Impact of 'Taylor Swift Effect' on Global Hotel Markets
Swift's U.S. Tour Strikes a Chord: Hotel Prices Soar by 7.7% Year-on-Year in Anticipation of Concert Dates
Swift's U.S. Tour Strikes a Chord: Hotel Prices Soar by 7.7% Year-on-Year in Anticipation of Concert Dates
The average American reports they are willing to travel over 600 miles just to see their favorite artists live.
A look at how Beyoncé's Renaissance World Tour has impacted Europe hotel performance
The hotel industry knows concerts 'all too well,' as they have long been one of the top catalysts for high occupancy nights and premium room rates. That dynamic has been center stage over the last three months, as Taylor Swifts 'The Eras Tour' added $98.2 million in room revenue to the U.S. hotel industry. Remaining tour dates over the rest of the summer are also leading to spikes in bookings.