Skip to main content
Advertisement

Fuel News Page 2

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 183 - Three Easy Steps To Build Your Disaster Communications Plan

Thankfully we are seeing travel coming back in an incredible way. In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers. This is great news for everyone who has struggled up to this point. However, now is not the time to sit back and relax. Now is the time to look back on COVID and understand what worked and what didn’t work in your communications strategies.

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 178 - Top 3 Google Analytics Goals For Hotel Websites

While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item. In this episode, the Fuel Hotel Marketing Podcast discusses their top 3 GA goals and explains why you should be paying attention to them too.

Google Analytics
A woman surrounded by question marks and arrows - Source Fuel

The 3 Most Important Google Analytics Goals for Hotel Websites - By Melissa Kavanagh

After years and years of working with hotel clients and their analytics data, it has become clear that many people don’t understand the importance of, and/or the best way of setting up conversion goals. While the ultimate goal on a hotel website is drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item.

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 177 – Secrets To Optimizing Your Hotel Website Conversion Rate

During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the items that should be on everybody’s to-do list right now is to improve your website’s conversion rate. In this episode, we cover some simple things you can implement today to help catch more direct bookings and ensure that you don’t let people bounce away to the OTAs or to your competitors.

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 174 – 21 Tactical Hotel Marketing Things To Do In 2021

This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether you want to improve your website guest experience, revisit your approach to content, or simply sharpen your pencil on your advertising spend, this episode of the Fuel Hotel Marketing Podcast has you covered.

Digital Marketing
A man with a suitcase in a hotel room - Source - Fuel

Vacation Rentals Peaked in 2020, Should Hotels Be Worried? - By Jeremy Razook

The vacation rental space peaked in 2020 in the United States. According to Google Trends, “vacation rentals” saw its most popularity this year than it had seen over the last several years. Changing travel/safety protocols due to the COVID-19 pandemic has affected traveler sentiment, as travelers show a desire for a travel experience that minimizes interaction between other guests. But should hotels be worried?