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EHL Hospitality Business School News

Short-term Rental Trends
Building facade with windows and shutters - Unsplash

How Airbnb and Short-Term Rentals Reshape Rural and Urban Communities - By Dr. Cindy Heo

In less than two decades, short-term rentals have thoroughly transformed the hospitality industry, wresting 15% market share from hotels. From a feel-good pioneer of the sharing economy to a $100bn behemoth, Airbed and Breakfast, better known as Airbnb, has revolutionized hospitality from its beginnings in 2007 - creating a whole new market in the process. But what happens to a community when Airbnb comes to town? In this article we take a deep dive into the impact of STRs, in particular Airbnb, and how communities are reacting.

Hotel Wellness Trends
Filled mug on brown wooden bathtub tray - Unsplash

Enhancing Well-Being for Hotel Guests: Academic Insights for Hoteliers - By Dr Valentina Clergue

In recent years, the topic of well-being has become increasingly ubiquitous. A report by McKinsey (2024) finds, surprisingly, that millennials and Gen Z are spending more on health and wellness than older consumers. According to the Global Wellness Institute (2023), the wellness economy reached $5.6 trillion in 2023 and is forecast to soar to $8.5 trillion by 2027.

Luxury Hotels
Rosewood Hong Kong, Room with a view of Hong Kong Island - © Suzanne Godfrey

Luxury Hotels and a 'Sense of Place': The Branding Imperative - By Dr Suzanne Godfrey

'Sense of place' has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging.

Artificial Intelligence
A robot arm and a butterfly - Unsplash+

Navigating Challenges of AI and Maximizing Value in the Service Sector - By Nicole Rosenkranz

Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and service industries. The potential for transformation is vast, yet it's imperative to advance cautiously, striking a delicate balance between technological advancement and preserving the human touch, which remains the cornerstone of the service sector.

Artificial Intelligence
Coding workstation - Unsplash+

Unlocking AI in Hospitality for Small and Medium-Sized Enterprises: Q&A with Ian Millar

Amidst the current discussions about AI's transformative potential, there's a common industry misconception that it primarily benefits large-scale hotels and enterprises, leaving smaller and medium-sized firms behind in the dark ages. To shed light on the nuanced reality, we sat down with EHL's Ian Millar, Senior Lecturer in Hospitality Technology, to discuss how AI is not just a tool for hospitality giants but can also be a game-changer for SME hotels and firms with an innovative mindset.

Luxury Market
A woman sitting in a bathtub holding a tray - Unsplash+

The Future of Luxury Experiences: Where Luxury Meets Hospitality - By Dr Matthias Fuchs

The luxury industry is undergoing a change. As a result, its products are reaching more and more people. In order to avoid losing exclusivity and uniqueness, many brands are now relying on 'experiences'. These are enabling them to strengthen their relationships with their customers, offering them a unique experience without sacrificing status or reputation.