Online travel agencies based in the United States maintained double-digit year-over-year gains in 2023, passing the $100 billion mark for the first time.
According to Phocuswright’s latest research on the segment U.S. Online Travel Agency Market Report 2023-2027, strong travel demand and high prices lifted all segments, especially hotel - OTAs' bread and butter.
It was also a year that the nation's largest OTA, Expedia, slightly decelerated as it established a new platform to consolidate all its brands. Still, demand was enough to enable Expedia, Booking and their other brands (Travelocity, Hotels.com, Priceline, etc.) to outperform the market and maintain their 21% share of U.S. travel gross bookings.
Phocuswright Open Access - This report is part of the U.S. Travel Market Report 2023-2027 series, which features an overview of the U.S. travel market, along with detailed data and analysis of five key segments: airline, hotel & lodging, car rental, cruise and packaged travel.