Unlock Your Hotel's Revenue Potential with Cendyn Revenue Growth Package

In today’s competitive hospitality landscape, hotels are facing increasing pressure to optimize their revenue streams and stay ahead of industry shifts. With the rise of digital channels and ever-evolving consumer behavior, it’s crucial to adopt a holistic approach that combines revenue management, digital marketing, and customer relationship management (CRM) strategies.

To that end, we’re proud to introduce the Cendyn Revenue Growth Package — a game-changing, AI-powered solution designed to elevate your hotel’s revenue potential. This comprehensive package leverages sophisticated digital marketing tactics and CRM integrations to help you find more guests, book more direct business, and ultimately grow your revenue.

Dominate digital channels

In a world where 93% of online searches are conducted on Google, it’s essential to rank prominently and enhance your online visibility to capture qualified demand. Cendyn Revenue Growth Package harnesses the power of AI to optimize your digital presence, ensuring your hotel ranks at the top of search engine results and maximizes its reach to a qualified audience, across all channels.

Find the best guests

Identifying and targeting the right audience is necessary for success. With the Cendyn Revenue Growth Package, you can build custom audiences and leverage look-alike models to target your ideal guests and travelers with similar profiles. By leveraging your CRM data and integrating it with platforms like Google Ads and Meta (Facebook and Instagram), you can create highly targeted campaigns that resonate with your desired audience.

Drive direct bookings

Direct bookings are a key trend in the hospitality industry, as travelers prioritize human engagement and reliable information. However, with inflation and aggressive ad campaigns pushing many consumers to third-party online travel agencies (a.k.a. OTAs), it’s important to have a balanced strategy that meets travelers where they are. Cendyn Revenue Growth Package helps you keep your website at the top of search engines with strategic metasearch and paid search strategies, ensuring your hotel is visible and accessible to potential guests. The goal is to entice them to book directly on your website.

Get personal

Personalized communications and targeted offers are the key to fostering guest loyalty and driving repeat business. With the Cendyn Revenue Growth Package, you can create personalized communications based on guest preferences, booking history, and demographic data, ensuring that your messaging resonates and delivers the right offer at the right time.

Grow your revenue

Leveraging technology and data-driven insights is essential for creating ad campaigns that resonate and drive conversions. Cendyn Revenue Growth Package ensures the best rates and delivers an average return on ad spend (ROAS) of 37x for clients running campaigns through the Cendyn Digital Marketing Platform (DMP). Additionally, hotels can achieve an impressive 30x ROAS using Google Performance Max for travel goals-focused campaigns. With the Cendyn Revenue Growth Package, you can maximize your return on investment (ROI) and stay ahead of the competition.

Anticipating industry shifts

Cendyn was ahead of the curve on the phasing-out of third-party cookies and updated its tracking pixels following the latest GDPR laws and first-party tracking updates. This ensured our clients’ compliance and data privacy. By building a robust collection of consented first-party data, hotels can strengthen customer relationships, provide meaningful experiences, and safeguard privacy effectively.

Key takeaways

So, how can you best make use of the Cendyn Revenue Growth Package to grow your brand, increase your margins, and better serve your guests?

Leverage Look-a-like Audiences: Expand your customer base and enhance your marketing efforts by seamlessly integrating your CRM data with Google Ads, unlocking the power of precision targeting and audience segmentation.

Re-target Best Guests: Engage with your loyal guests in a more personalized and targeted way by creating audiences within Cendyn CRM and synchronizing them with your audiences on Meta (Facebook and Instagram).

Personalize Based on Booking Channel: Build highly targeted audiences for marketing campaigns by seamlessly integrating data from various booking channels and rate codes within Cendyn CRM.

Rank at the Top: Ensure your hotel is not only visible but also competitive in the online space by leveraging Cendyn CRM to target travelers effectively, enhance your online presence, and secure a top ranking on Google Search.

Be Seen Everywhere: Drive customer acquisition across all Google and Meta platforms, and harmonize your messaging with email, SMS, and WhatsApp campaigns for a consistent and impactful brand experience.

In short…

In an ever-evolving competitive sector, with OTAs growing their market share, it’s imperative to have an efficient, highly targeted, and data-driven approach to optimize budget allocation and drive more direct bookings. Cendyn Revenue Growth Package empowers hotels to find new guests, book more direct, and grow revenue by breaking down silos and fostering collaboration between revenue, digital, and performance marketing teams.

If your team needs an assist when it comes to getting out in front of the latest changes in an ever-shifting market, reach out to us. We can help you make the most of your hotel’s ad budget, customer engagement, and marketing strategies — which are all a direct path to enhanced revenue.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow - driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.