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Episode 252 - Hotel Email Marketing Trends of 2024
Good day fellow hoteliers and welcome to episode 252 of the Hotel Marketing Podcast! My name is Pete DiMaio and along with Alyssa, Jeremy, and Christy, we are about to dive into the world of email marketing and uncover the top trends for success in 2024.
The same topic arises at the start of each new year, 'Is email marketing still viable?' The answer is still a resounding YES. Not only will email users top 4.5 billion in 2024, but hotels that use email effectively typically see it as one of the top converting marketing channels. The question then becomes, 'How do I use email marketing effectively for my hotel?' You're in luck, that's what we're going to cover right now.
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About TravelBoom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.