In today's very brief episode, we're going to talk about the biggest update in analytics since GA4. Every hotelier MUST listen to this episode
Hoteliers should be no stranger to Google Hotel Ads. But if you have yet to dip your toes into the waters of metasearch advertising, Google Hotel Ads is the place to start. In this guide, you'll learn about the whats, whys, wheres, and hows of Google Hotel Ads, plus helpful tips and specialist support if you need it. Let’s dive in.
TravelBoom's 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. Do you want to know what industry challenges have fellow hoteliers most worried, and gain practical solutions? Read on for a full recap of the 2024 Hotelier Study.
Hoteliers face an onslaught of challenges every single day. That's why we compiled the 2024 Hotelier Sentiment Study where we uncovered the top concerns of hoteliers just like you. On this episode, we go through the data and discuss the top 4 takeaways.
While paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel's rates into the travelers’ decision-making process. This is where hotel metasearch becomes so important, particularly for independent hoteliers.
In her previous position as a Digital Marketing Consultant at Shift Digital, Livernois regularly audited websites for over 80 dealerships nationwide and provided expert consultation on email marketing practices.
In this special edition of the Hotel Marketing Podcast, we enjoy the audio from the recent TravelBoom webinar on four ways to increase hotel revenue.
Connecting with potential guests using immersive, experiential advertising can build a hotel's brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences. If you haven't considered fine-tuning your marketing tactics to include interactive, inventive campaigns and experience-based branding, you could be missing out on worthwhile leads.
After choosing where they’ll vacation, guests typically consider the next difficult decision about their trip: Airbnb or hotel? This company, along with others like VRBO, keeps hoteliers on their toes as they continue to compete for occupancy in both top destinations and less-traveled locations. So, how does airbnb compete with hotels?
On this show we're pulling back the curtain on the top hotel marketing myths that too many think are true.