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Episode 242 - 5 Things Leisure Travelers Need You To Know
Its finally here! The 2023 Leisure Travel Trends Study. We asked travelers a series of open-ended questions to help uncover hidden objections that prevent someone from booking a stay. What we found was not surprising, but what was surprising was how uniform the responses were to the question, 'What is one thing a hotel could do that would convince you to book a stay?'
It’s finally here! The 2023 Leisure Travel Trends Study is ready for download for the low low price of FREE!
One critical piece of data came out of this year’s study that was very interesting. Apparently, we’re not treating our guests very well. Between Covid services being limited, struggles finding staff, and rising costs, the guests we all rely on are at a breaking point. We asked travelers a series of open-ended questions to help uncover hidden objections that prevent someone from booking a stay. What we found was not surprising, but what was surprising was how uniform the responses were to the question, “What is one thing a hotel could do that would convince you to book a stay?“
To listen to this TravelBoom podcast, visit here.
About TravelBoom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.