In today's digital age, a user-centered hotel website plays a crucial role in attracting and converting potential guests into bookings. With travelers increasingly relying on the internet to research and book accommodations, having a website that prioritizes user experience and meets their needs is of utmost importance.
In the dynamic and highly competitive sphere of the hospitality industry, a towering challenge is prevalent for hotel operators: how to increase hotel bookings online through exclusive, direct channels.
Large hotel chains are looking to make hay while the sun shines when it comes to attracting bookings via direct channels. For several reasons, from loyalty membership to the latest information on hygiene protocols, many consumers have gone down the direct route over the course of the pandemic.
The percentage of consumers who book direct through a hotel’s website dipped recently, approximately one year after the major chains engaged in a massive campaign to drive travelers to book away from intermediaries like travel agents.
To help hoteliers boost direct bookings, lower distribution costs, and increase the lifetime value of guests, HeBS Digital is offering five complimentary revenue-driving modules with any new Responsive website and smartCMS®.