Recent studies highlight a significant trend: Gen Z (aged 18 - 24) is turning to social media for their travel searches. This age group bypasses Google in favor of visually-driven platforms like Instagram (67%) and TikTok (62%) to find places to stay.
The landscape of social media is undergoing a transformation as Big Tech faces challenges from privacy regulations and heightened user concerns. The industry's future rests on navigating evolving user preferences and regulatory pressures, striking a delicate balance between personalized advertising, user data privacy, and innovation, says GlobalData.
If there is a social media phenomenon getting some kind of popularity, Meta will try to jump in. We have seen the company copy different kinds of formats ranging from Stories to short videos after seeing the success of other platforms. Now, the Mark Zuckerberg-led company is working on a decentralized text-based app.
Number of Employers Using Social Media to Screen Candidates Has Increased 500 Percent over the Last Decade