While some travel industry players have found Google's tweaks to be inconsequential, others said they have seen a traffic dip that could hurt business.
The AI search tools are getting better - but they don't yet understand what a search engine really is and how we really use them.
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
Google seems to be testing new filter options for hotel listings within Google Business Profiles. When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel.
The changes proposed by Alphabet to Google Search should ensure a level playing field among all market participants and offer the best options to consumers. Concretely, it should not lead to situations where the economic power of large online intermediaries is further entrenched and where consumers are not presented with a variety of choices.
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search.
Google has published a fresh installment of its educational video series 'How Search Works,' explaining how its search engine discovers and accesses web pages through crawling.
Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites.
As one of the most popular search engines used by Internet users, Google is working hard to improve the solutions available to hoteliers to help them reach as many travelers as possible. Here, we present some of the best free and paid Google tools to help you reach and convert travelers online.
A First Look for Hotel and Resort Teams and What the Evolution of Search Means for Hospitality