Travel Intentions
3 in 5 Younger Travelers Go the Extra Mile for Live Events
New study shows Gen Z and Millennials are willing to travel the farthest and spend the most to attend destination events
New study shows Gen Z and Millennials are willing to travel the farthest and spend the most to attend destination events
As U.S. hoteliers foresee another summer of softer leisure demand, events such as concerts, youth sports and family events are driving forward bookings.
The cost of travel is on the rise, but that isn't stopping most Canadians from planning a vacation. According to a new study from Blue Cross, Canadians spent an average of $4,200 on their last vacation, and 94 per cent feel the cost of travelling is increasing. However, the 2024 Blue Cross Travel Study also reveals that more Canadians are feeling optimistic about travel and are planning more trips this year.
After the pandemic slammed the brakes on the tourism industry, and the subsequent years were the era of 'revenge travel,' hotel operators Hilton Worldwide (HLT.N), Marriott International (MAR.O), and online travel agency Expedia (EXPE.O), expect demand to grow more slowly this year.
When asked about domestic U.S. travel plans for the year, 85% of respondents have at least one domestic trip planned in 2024, with 49% planning to travel domestically 3+ times during the year.
While travel is key for all age groups, the data also reveals that future generations of travelers will have new values that dictate where and how they travel.
Americans are canceling trips that are thousands of miles from Gaza. Here's why.
Canadians continue to prioritize travel in 2024 despite economic challenges
Lodging Analytics Research & Consulting is predicting a widescale rebound in inbound international travel based on a weakening U.S. dollar.
New Visa Global Travel Intentions study showcases consumer's hunger for travel in the post COVID economy, despite rising costs