Skip to main content
Advertisement

Topic - Data Privacy

Data Privacy
Graphic - data privacy concept - Unsplash+

Data Privacy Lawyer Alert: The American Privacy Rights Act - What Does It Mean for Hotel Companies? - By Jim Butler

Hotel companies should be particularly interested in the legislation. While many companies collect personal information from customers, hotel companies want to collect large amounts of personal information - knowing more about guests allows brands and operators to provide better services and increase their value. At the same time, the multitude of state laws, as well as foreign privacy laws, create a compliance challenge for the hospitality industry.

Data Privacy
A Private sign - Unsplash

Data Privacy Alert: Who is Responsible for Personal Data at a Hotel? - By Jim Butler

Data privacy and security continue to be significant issues for hotel owners, operators, brands, and managers, representing the potential for both financial and reputational impacts. One important piece of the puzzle is which of the many entities involved in a hotel property is responsible for collecting, sharing, using and storing the personal data of guests and employees.

Data Privacy
A man using a cell phone - Unsplash

CCPA, CPRA and the Changing Privacy Landscape

The protection of customer data is a crucial component of every hotelier’s digital strategy. Given the recent passage of new legal provisions in California, online privacy concerns are more important than ever. What are the new measures, and how will they impact the hospitality business? Here’s what you need to know.

Data Privacy
A laptop computer - Source - TrustYou

The Business Case for Data Privacy - CWT

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ 'drive to store' strategy and help them assess the impact of marketing investments for in-shop visits. The technology tracked the number of in-store visitors and customers’ movements after having seen a retailer’s ad. The problem? The data collected via customer’s phones was regulated personal data under GDPR.