Market Report Italy
Travel & Tourism Injected €215BN into Italian Economy
Employment and international visitor spend breaks all records
Employment and international visitor spend breaks all records
This article examines Florence's tourism industry resilience amidst crises, including the COVID-19 pandemic, analyzing key performance indicators such as airport statistics, hotel supply, and operating performance. Despite setbacks, Florence witnessed a remarkable recovery, notably in 2023, with record-breaking Revenue Per Available Room (RevPAR). The analysis also highlights investment trends and future challenges, including concerns about over-tourism and evolving market dynamics.
This summe there is one destination that has exceeded all expectations. The following analysis highlights how Italys hotel sector is thriving in bookings and room rates in addition to assessing how online trends set up a summer to remember for Italian hoteliers.
The World Travel & Tourism Councils (WTTC) 2023 Economic Impact Research (EIR) today reveals Italys Travel & Tourism sector is recovering strongly post-pandemic.
Employment in the sector could also exceed 2019 levels next year - Travel & Tourism growth expected to outstrip Frances GDP
Almost half a million jobs could be created in Italys Travel & Tourism sector over the next decade
WTTC, which represents the global Travel & Tourism private sector, says the massive decline in the number of international travellers and tourists visiting Italy, due to the COVID-19 pandemic, could result in international visitor spending dropping by a staggering 82%.
This article describes the restrictions put in place in Italy following the COVID-19 pandemic with particular attention to their possible economic impact on the tourism industry, historically characterized by the high presence of international tourism. A specific analysis is dedicated to the main four city hubs in an effort to evaluate how their different reliance on leisure international visitation might shape their recovery once the pandemic subsides.
1,600 chain hotels screened for 172 thousand rooms. 240 brands. 460 destinations and the first 10 hotel groups ranked by total revenues. These are just few of the insights contained in the most accurate and comprehensive yearly report on Italian hospitality. 6 years of data on international and domestic brands, their business models, their presence along the Country, their performance and pipeline. 90 pages of accurate and updated information gathered with chains support and commented by Horwath HTL analysts.
Zoran Bacic of Horwath HTL Italy has teamed up with the Associazione Italiana Confindustria Alberghi and RES Hospitality Business Developers to write this year's Hotels & Chains in Italy Report.