LinkedIn is more than just a platform for networking - it is a critical tool for career advancement and professional visibility. Leveraging insights from the recent meeting of the HSMAI Sales Advisory Board members, here are seven tips you can use to become a LinkedIn thought leader.
As LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum effect.
This summarizes everything I’ve seen working on LinkedIn today, and shows you how to get the most out of this important platform. I studied the profiles of hundreds of hoteliers to identify best practices you can use this week. (Bonus: I also included a list of 1,400+ hotel operators you can follow and learn from on LinkedIn.)
The changes were spurred when the professional networking site discovered that the top 1% of content creators - also known as power users, or perhaps influencers - were receiving the vast majority of engagement with their posts.