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Topic - Guest Data

Guest Data

Hospitality Stakeholders on Fixing the Data Silo Problem

Despite years of work across the hospitality industry, hotels are still struggling to connect guest data across multiple systems, inhibiting their ability to provide an optimal guest experience. That was one of the key messages during a panel last week at the Highgate Tech Ventures and Independent Lodging Conference's Indie Cultivate event in New York City.


Guest Data

The Importance of Clean Guest Data - By Elena Ivanova

Data is like gold for hotel marketers - but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover our step - by - step process for cleaning up your database.