The prospect of TikTok's 170 million users in the United States being barred from the site could have far-reaching ramifications for travel companies that seek to build brand recognition among travelers through the site's wildly popular short videos.
Social media is no longer just a platform to connect with friends and share personal moments, but it has become a potent marketing tool to showcase your hotel brand, market your offerings, and engage with a wider audience. If you are a hotelier, you should utilize social media to market and sell your event space.
We already understand the the importance of social media marketing for hotels – but figuring out the most impactful way to use each platform can be intimidating. To our surprise, TravelBoom’s most recent Leisure Travel Trends Study found that nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels be using social media in 2023?
On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick - and inexpensive - splash.
Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.
Kimpton Hotels & Restaurants released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.
Social listening involves using the information customers post publicly to better personalize their experience. But distinguishing the messages that matter (and responding to them promptly and effectively) is not easy - with customers in the United States posting over 500 million tweets a day, and over 400 million uploads on Instagram - how can a company sift through this information to make a meaningful connection? In our paper, we describe the process Luxury Hotel Company X embarked on to harness social media postings to better manage their experience in real-time.
With more than 800 million monthly active users and 52 minutes of average daily view time, TikTok is the hottest new addition to the social media scene.
With millions of daily users, Twitter is a powerful tool to showcase your cafe or restaurant. Are you reopening the patio? Firing up the smoker for weekend brunches? Making Tuesday a pie night? You can share the breaking news about your specials and new menu items, promote events and engage in conversations with your followers and the foodie community, as well as listen for the overall sentiment and trends in your industry.
In case you missed it, here are some key updates from the big guns – Google, Facebook and YouTube – and emerging trends that you should care about.