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Digital Marketing Strategy
Why Hotels Shouldn't Rely on Return on Ad Spend to Measure the Success of a Campaign - By Tina Markowitz

Why Hotels Shouldn't Rely on Return on Ad Spend to Measure the Success of a Campaign - By Tina Markowitz

Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesn’t necessarily indicate the effectiveness of a campaign.

Hotel Website Optimization
Graphic - hotel website design concept - Source Cendyn

Hotel Website: How to Increase Direct Revenue on Your Hotel Website?

A survey conducted by WYSE Travel Confederation among 57,000 travelers under the age of 30, revealed that 47% of this demographic book their accommodation on OTAs! It's a figure that's prompting more and more hoteliers to take an interest in the matter and promote their hotel websites.

Email Marketing Trends
Google search on a computer screen - Source Cendyn

Gmail and Yahoo's New Email Sender Requirements Are Here!

Two of the biggest players in the inbox space - Gmail and Yahoo - are set to introduce stringent rules to safeguard users' inboxes from scammers and spammers this year. These rules, effective from February 2024, signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements.

Search Engine Marketing
Digital Marketing on a computer screen - Pexels

Market Trend: Refining Search Engine Marketing Strategies for Full-funnel Marketing - By Carly Ferranolo

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That\'s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel.

Global Distribution Channels
Cloud computing CRS diagram - Source Cendyn

Maximize Your Bookings with Expedia Group Deals Through Pegasus CRS

Are you looking for new ways to attract more travelers and increase your bookings? Look to further than Expedia Group Package Deals, seamlessly integrated with Pegasus CRS. These all-inclusive booking options combine at least two of the three major travel products: flights, lodging, and car rentals, providing travelers with a streamlined experience and exclusive discounts.