The American Society of Travel Agents (ASTA) announced London and Rome as the two most popular summer destinations booked by ASTA travel agents internationally for travel this summer, according to ASTA’s eleventh annual Hot Spots for Summer survey. London received a 9 percent share of votes followed by Rome with an 8 percent share.
ASTA’s 2010 Summer Hot Spots Survey Reveals Top 10 Choices
The recently released ASTA Travel Agency Business Trends survey has found that consumer interest in cruises remains for high for the upcoming winter and spring travel seasons, with the Caribbean and Mexico topping the destination charts for winter travel and spring finding U.S. travelers heading to the Caribbean and Europe.
ASTA and Best Western have partnered to bolster social media efforts to recruit more young professionals into the travel industry. ASTA will launch its Interactive Agency Web Apps Forum (Apps Forum) later this year with sponsorship support from Best Western.
ASTA released the results of its first Marketing & Customer Retention survey, a study designed to help travel agent members benchmark their marketing efforts and determine how to best promote their agencies.