When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares.
Frommer's Best Airfare & Hotel Booking Sites for 2017 Announced
The majority of Swedes book a hotel at the last minute during the summer, according to Scandic’s statistics for online bookings. 60 percent of those who book during the summer season do so within a week of travelling. And two out of ten book on the same day.
NORTHWIND Takes Independent Operators ‘Beyond PMS’ to Totally Integrated Operations, Guest Loyalty, Mobile, Higher Occupancy and Greater Revenue at 2010 Maestro PMS Users Conference
The independent, four-star deluxe hotel is switching to the FastBooking Engine to increase conversion rates and market its restaurant and spa. Already catering to an international clientele, targeted promotional campaigns via FastBooking Hotel Traffic Builder will attract both leisure and business guests from around the world.
One Third of All Travel in Canada Booked Online in 2009
Banner ads, search engine optimization, paid search, auction sites, email lists. All of these tactics are just part of a revenue manager’s or online marketer’s arsenal to drive traffic to the site and hopefully increase direct web bookings - the least expensive way to get heads in beds. And while everyone loves to see an increase in site visits, the most important statistic to watch is the conversion rate - the ratio of visitors to completed transactions. What they do on your site is much more important than how they get there. Are your visitors booking or abandoning?